First and foremost a landlord, we aim to provide great customer service to our residents, as well as support for those in need. We manage and maintain our homes to a good standard by investing in them. We're tackling the shortage of affordable homes and plan to build many thousands of new homes in the next ten years. And importantly through our Community Foundation we help improve the lives of our residents and neighbouring communities. As a business for social purpose, we manage our money well so that we can invest every penny of our surpluses into what we believe in – our residents and our communities. We want to maximise life chances for our residents and create places for communities to thrive.

Our vision - To use our heritage, fresh thinking and commitment to help people put down roots.
Our purpose - To be the leading provider of affordable housing in the country.

Passion for customer services - Our ability to understand the needs of our existing and future customers is at the heart of what we do. We consistently deliver on our promises and respond to customer feedback.
Using our strengths - We understand what we’re good at and play to our strengths. We are committed to continuous improvement and develop new specialisms where they are needed.
Trust and integrity - We are ethical, open and transparent and work hard to gain the trust of our customers, colleagues, suppliers and the wider public. For us integrity is doing what we say we’ll do, and being open and honest with people.
Willingness to innovate - Innovation doesn’t guarantee success but we are willing to try new things and take measured risks as an important part of our commitment to remain one of the leading providers of affordable housing in England.

Our three core objectives guide our business:
- Housing provider of choice
- Growing our business
- Maintaining our financial strength

Our two enabling objectives support out ability to make a difference:
- Increasing our influence
- Employer of choice